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Despite advanced tools and increasingly refined analysis methodologies, user opinions remain central to the process that leads to the optimization of a web project. The AB Tests are based precisely on this principle which implies the proposal of different versions of the same web page to more or less large groups of people.

Let's see how this analysis system can be used, Iran phone number list to create increasingly performing websites and eCommerce. You might be interested in: "eCommerce and green marketing: the importance of environmental impact" Working principle of an A/B test ab test The A/B Test, also called Split Test, is an analysis method that is based on variants of the same platform that elicit different reactions from users. In a nutshell, users are offered a version A and a version B of a web page, which, therefore, are completely the same except for one or a few details.



By monitoring the interactions on the two pages and, in particular, with what differentiates one from the other, very important data can be recorded that clearly state what the people who browse the page prefer.